What is probably the most frequently used color in the paintings of the Alte Pinakothek? Red! Would you have guessed that? Well, neither did we. That's just one of many new insights we've gained by keywording the paintings on display at the Alte Pinakothek.
Since 2022, funded by the Bavarian State Ministry of Science and Art, we have been working on "Alte Pinakothek Unframed," a new digital assistant that enables visitors to rediscover the Old Masters. In addition to thematically curated tours, visitors will be able to create their own tours according to their own interests and share them with friends and acquaintances. Based on personalized recommendations, visitors will be able to explore and discover topics dealt with in the paintings of the Alte Pinakothek.
To enable visitors to discover the masterpieces in this way from this winter, we have tagged almost 700 paintings in the Alte Pinakothek, i.e. described them using terms such as "woman", "saint", "heaven", "happiness" or even "pain". This makes it possible to view paintings on specific topics and discover new connections. This keywording is more complex than one might think: because every person sees (and feels) art differently and has a different prior knowledge. In this respect, it is important that not only one person uses keywords, but several, in order to exclude such a bias - which, of course, can never be completely ruled out.